A Way of Life
The A Way of Life collection is the first collection Made of Kitenge has designed. All the bags were elaborated in Tanzania in the summer of 2017. We came up with the idea of bringing this experience directly to Europe. We thus manufactured over 30 small bags which Jean-Christophe co-designed with Msafiri. After many long nights, adjustments and refinements, we finally had a product that we believed would meet the tastes of European consumers. Back home in Geneva, Nicolas and his close friend Anel, who had played on the same basketball team for years and both worked as salesmen in their coach's sports equipment store, took over marketing and sales in order to bring the Kitenge brand to life and establish it in Switzerland and beyond; first on social media, then via our own website and online store.
this photo was taken in Cairo, Egypt